Amidst Sluggish Growth Dawn Bakery Unveils New Platform to Entice New Consumer Belts
According to Dawn Foods Head Digital Officer, businesses have been long aspiring and taking baby steps towards denouncing conventional business operations comprising back office burden, laden with data volumes and manual operations which have of-late led to visible bottlenecks, affecting businesses and holistic growth trajectory.
The onset of COVID-19 and subsequent sluggish business operations in the conventional ways have only accelerated the paradigm shift to an alternative sales channel and business operation flow on the digital platform.
The current situation have brought on-line sales to the forefront, allowing phone based order placements and paper based business operations to take a back seat, for good ion all terms.
Eying to rebound in business after a prolonged business halt amidst COVID-19 havoc and subsequent operation halt, aligning with stringent social distancing norms, industries such as apparel, F&B, personal care and grooming businesses have successfully anchored to new sales channels and business operations to offset challenges.
In this light, leading bakery, Dawn Foods has recently affirmed its latest aggressive investments in doling out its flagship e-commerce arm, a brainchild creation to support seamless bakery operations.
Surge for bakery-based food items remains steady and exploring this opportunity seems to have led to Dawn’s initiative towards building its exclusive proprietary online sales channel.
Dawn’s recently launched exclusive customer account and payment portal has been integrated with its e-commerce channel to augment digitized sales and boost B2B operations, allowing bakeries to make online payments for their purchase even outside the normal operation hours.
To continue with uninterrupted stocks and well-designed procure-to-pay platform, allow market players to keep their stocks fresh and full, with relentless payments in place. The new operational channel is likely to remain steady and stable for the coming times, well after the pandemic issue is sorted. It can therefore be rightly affirmed that the new sales channel is likely to remain as the new normal henceforth.