COVID-19 Advances Novel Healthcare Developments Pertaining to Social Media Marketing
In conjunction with Symplur, W20 have come together to collaborate with California Life Sciences Association to keep a close track on healthcare developments in the light of accelerating COVID-19 menace that has grappled the entire globe in a span of just a few months.
The Symplur investment is a strategic business move to fortify W2O’s healthcare data solutions, further states Mr. Weiss. In the words of W2O CEO, Jim Weiss who founded the company, the proprietary technology of Symplur is an apt tool to identify and reckon the developments in the healthcare ecosystem of all dimensions.
W2O envisions to further improve and expand its data and technology offerings to sync with end-use healthcare industry, more particularly, pharmaceutical companies as well as government bodies such as National Institute of Allergy and Infectious Diseases (NIAID) and National Institutes of Health (NIH).
However, preceding this new collaboration between W2O and Symplur, the former has also recently acquired the latter which is a social media marketing concern. Symplur is highly renowned for its best known for its offerings in data analytics and technology access that is available across a wide scale of users comprising both technical and non-technical users.
The development will enable W2O to accurately identify unique social media trends in the gamut of patient pools, and advocates, physicians as well as life sciences and diagnostic professionals, besides also including relevant data from government and academic institutions.
Symplur is also known for its high end specially designed social media data analytics platform that specifically customizes tailor made products to suit the interests of healthcare providers. With this acquisition in place, W2O is likely to register high end sophistication in its existing features.
The development is likely to benefit healthcare veterans. With this acquisition story in place, W2O will be able to position itself more lucidly amongst its end-users by harnessing maximum social media data.