Digital Marketing Space Grows in Leaps, IT Veterans Eye Profitable Entry
Cognizant has affirmed its recent investment in acquiring digital marketing consultancy firm, Lev. The company is a US based organization rooted in Indianapolis.
The digital marketing firm is touted to offer versatile marketing campaigns aided by Salesforce Marking cloud in order to meet business needs for extremely agile customer engagement platforms for a rewarding customer journey for superlative returns and revenue streams. As businesses are actively incorporating novel business expansion approaches such as digital marketing and interactive customer retention schemes, such high-tech business collaborations are anticipated to become new norm in the coming years. With this acquisition deal in place, Cognizant is confident of expanding and exercising improved business practices. However, despite reliability of the development, all financial details still remain undisclosed.
At the backdrop of soaring digitization and businesses and entrepreneurs leveraging in improved client communication, data driven business decisions remain highly integral across customer facing businesses. One of the key development areas in digital client communication matrix is cloud integration, opines Cognizant’s top-notch resource, Greg Hyttenrauch, President of Digital Systems and Technology.
Lev is an Indianapolis dedicated digital marketing specialist, it closely renders customized cloud-based offerings to enable automated marketing strategies for superlative customer journey and sales optimization. Cognizant is hopeful of leading improved marketing strategies via Marketing Cloud and improve the scope of personalized customer communication, favoring improved lead generation. The development is expected to further improve Cognizant’s quote-to-cash capabilities for better returns in lead-to-cash operations.
Marketing specialists constantly face the challenge of achieving value driven offerings to meet customer expectations and technological sophistication. Such high value commercial mergers and acquisitions are envisioned to improve cloud augmented customer connectivity for improved return on investments. The development is also expected to aid Lev’s performance based on improved data management, sourcing, cloud enablement and Salesforce solution execution.