Notable Developments from Alcoholic Beverage Industry One Should Know
Despite the disheartening implications of COVID-19 global pandemic across industries resulting in negative global economic growth, leading market participants in the alcoholic beverage space are fast demonstrating resilient measures to overcome the impact, besides also furthering innovations in production and packaging solutions to remain highly preferable amongst consumers besides cementing a decisive position amidst staggering competition in the alcoholic beverage space.
In a recent development, leading veteran in scotch whisky production, Johnnie Walker is poised to launch highly effective and ecofriendly solutions to conventional plastic bottles.
As per reliable sources, the new range of Johnnie Walker scotch bottles would be available as plastic free options to offset the challenges of landfill accumulation globally that is a major cause of concern amongst environmentalists.
The probable launch is due for early 2021. The development is as per the recent stringency in environment protection laws that are driving timely alterations across various industries.
The development is in line with Johnnie Walker’s recent partnership with Pilot Lite who would systematically focus on developing advanced packaging solutions from wood pulp, aligning with the notions of recyclability and environment protection.
The company has also engaged in R&D expeditions with other market players such as Diageo as the duo henceforth is likely to focus on novel paper-based packaging solutions for multi-million beverage industry.
As per reliable sources, to further advance R&D expeditions in packaging solutions, the aforementioned companies have further launched a separate entity, Pulplex Ltd. for advances in R&D expeditions. AT the backdrop of tremendous pressure on product-based companies to comply with strict packaging measures, this latest development has emerged as a notable solution.
Product companies have routinely faced the brunt of stringent scrutiny in the past resulting in hefty fines. Therefore, this recent development is likely to bode well with environment conservation protocols.