Novel Sports Shoes on the Market to Enhance Performance Amongst Sports Enthusiasts
Owing to versatility in technological innovations, coupled with notable diversification in customer expectations, in terms of fitness preferences and high-end escalation in wellness routine, footwear segment has been consistently offering novel breakthroughs as far as innovation is concerned.
In this light, leading Japan based sports equipment veteran, Mizuno Corporation which is also known for its unique sportwear portfolio has recently introduced a highly innovative footwear technology under the brand, Mizuno Energy, post a long-term R&D initiative.
The innovation is expected to widely benefit Mizuno in optimally meeting unique customer demands, addressing the sports specific gaps for athletes.
The novel technology offers extremely high energy efficiency besides also propelling decisive advances in performance enhancement of athletes and sports enthusiasts.
The novel shoes are expected to highly benefit the sports industry as a whole by encouraging accurate sports activities for performance enrichment amongst sportsmen.
Speaking at the launch, Mizuno CMO, Tomohiro Ota revealed that Mizuno is conscious of all the current needs that athletes expect such as high performance, optimum energy return, and superlative comfort which remain primary factors that influence purchase decisions.
Hence, the novel launch has been meticulously improved to align with consumer needs and expectations.
The company has specifically invested in designing the new features, inclusive of advanced building material for superlative properties such as softness for a comfortable wear.
Echoing innovation and consumer preferences, Mizuno has launched its latest range of sports footwear in two exquisite brands such as Mizuno Energy Foam and Mizuno Energy Core for improved performance, besides a promising rebound effect.
The company is vouching for its extremely robust cushioning and extremely high energy returns that together are likely to offer an indispensable offering for sports personalities, aligning with multifarious sports and meeting challenging conditions.