Retail Industry in Vietnam 2020: Current Trend, Demand, Scope, Business Strategies, Applications, In-depth Analysis and Forecast 2022

The retail industry in Vietnam continues to maintain its momentum, driven by economic and social developments and population growth. Key factors in the growth of retail industry are robust economic growth, rising population, growing youth segment, changing consumer trends, rising purchasing power and penetration of international players. Retail industry in the Vietnam region will expand at a CAGR of 12.4% over 2013-18.

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Vietnam retail market is characterized as most dynamic in Asia. Retail sales is forecasted to reach $119 billion USD in 2018. Branded products sales has increased in Vietnam during recent years because of consumer’s willingness to pay a premium price for luxury goods.


Vietnam retail sector is driven by rising income, consumer confidence and increasing high net worth Individuals. Majority of Vietnamese have relatively low income, which is affecting luxury goods market but high net worth individuals have increased the purchase of costly goods. Liberal retail policies and removal of trade barriers and restrictions on foreign investment and linkage to World Trade Organization (WTO) are helping the retail sector growth in Vietnam.


What the report offers
The study elucidates the situation of Vietnam and predicts the growth of its Retail Industry. Report talks about growth, market trends, progress, challenges, opportunities, technologies in use, growth forecast, major companies, upcoming companies and projects etc. in the Retail sector of Vietnam. In addition to it, the report also talks about economic conditions of and future forecast of its current economic scenario and effect of its current policy changes in to its economy, reasons and implications on the growth of this sector. Lastly, the report is segmented by various types’ Retail available in the country.

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Table of Contents

1. Introduction
1.1 Definition of the Market
1.2 Research Approach and Methodology
1.2.1 Introduction
1.2.2 Research Design
1.2.3 Study Phases
1.3 Scope of the Report
1.4 Regional Analysis
1.4.1 PESTLE Analysis
1.4.2 Analysis of Ease of Doing Business

2. Market Dynamics
2.1 Drivers
2.2 Restraints
2.3 Opportunities
2.4 Market Demand Analysis
2.4.1 Available Products Types (Segmentation)
2.4.2 Identification of Target Subsegments (Demand Estimation)
2.4.3 Socio-Economic Segmentation of Potential Consumers
2.4.4 Spending Patterns
2.5 Porter’s Five Forces Analysis
2.5.1 Bargaining Power of Suppliers
2.5.2 Bargaining Power of Buyers
2.5.3 Threat of New Entrants
2.5.4 Threat of Substitute Products
2.5.5 Degree of Competition
2.6 Marketing and Product Placement Overview
2.6.1 Marketing Channels Overview
2.6.2 Strategies for Product Launch
2.6.3 Retail Overview: Trends in products and formats

3. Market Segmentation
3.1 By Product Category, Market Size (USD million)
3.1.1 Food Retail/Grocery
3.1.2 Apparel, Footwear
3.1.3 Beauty Products
3.1.4 Durable Goods
3.1.5 Furniture & Furnishings
3.1.6 Hardware Stores
3.1.7 Others
3.2 By Retail Store Category, Market Size (USD million)
3.2.1 Hypermarkets & Supermarkets
3.2.2 Convenience Stores
3.2.3 Discounters Stores
3.2.4 Homeshopping
3.2.5 Internet Retailing
3.2.6 Direct Selling
3.2.7 Others

4. Industry & Governmental Policies & Mandates
4.1 Industry Body Policies
4.2 Administrative Policies
4.3 Policies for Types of Market Entry Modes
4.4 Retail and Food Retail Policies

5. Comeptition Analysis
5.1 Market Share Analysis
5.2 Strategies and Recent Developments
5.2.1 Marketing Strategies
5.2.2 Pricing Strategies
5.3 Company Profiles

6. Supply Chain Analysis
6.1 Distribution Network & Retail Analysis

7. Sources

8. Disclaimer


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